Pitch concepts

Four takes on one studio.

Four visual directions for the Anushka Design website. Each concept is a fully clickable page built with real content. Pick a favourite, mix elements, or use them as a starting point for something entirely new. Photography placeholders will be replaced with client-supplied images.

Concept 01

Dark Gallery

Museum-quality editorial on pure black. Cormorant Garamond at scale, antique gold rules and accents, gallery label details. Speaks the same visual language as her Instagram. Safe, strong, and distinctly high-end.

Cormorant Garamond Space Mono #080808 Black #c9a96e Gold

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Concept 02

The Atelier

Warm, craft-led, and personal. Deep brown grounds, parchment text, copper accents, grain texture overlay. Positions Anna as a master maker, not just a product business. A process section explains how commissions work - good for building trust and attracting higher-value clients.

Playfair Display EB Garamond #0e0a06 Dark Brown #b06830 Copper

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Concept 03

Theatre Playbill

The most distinctive direction. Cream and amber on stage black, Libre Baskerville headers, Courier Prime labels. Navigation and sections use theatrical language: Acts, Programme, Booking. A CSS spotlight effect on the hero. Unforgettable for anyone in the events and performance market.

Libre Baskerville Courier Prime #060608 Stage Black #d4911a Amber

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Concept 04

Editorial Contrast

Bone white ground so the dark wings land as a visual shock. Syne heavy display type, Spectral for body, deep crimson as the accent. Animated ticker strip, asymmetric work grid, services that invert to black on hover. Fashion-forward - attracts the commercial and editorial end of the market.

Syne Spectral #f5f0e8 Bone White #8b1a1a Crimson

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